More revenue from every impression.
MarketFlow helps emerging-market publishers increase programmatic yield with Google Ad Manager, AdX and Prebid – without losing control of their inventory.
What we do
We work with mid-size and growth publishers who want a modern ad stack without building a full in-house AdTech team.
AdX & SSP onboarding
We help you get access to premium demand through Google AdX and selected SSP partners, aligned with your inventory and brand.
Yield & pricing optimization
We analyse your traffic, formats and demand to set smart floors, control price competition and continuously test for higher revenue.
Header bidding & Prebid
From wrapper setup to adapter selection and timeout tuning – we design a header bidding setup that matches your size and resources.
Ad operations & reporting
We clean up your GAM setup, streamline workflows and build reporting that actually explains where your money comes from.
How we work with publishers
Clear steps, no black boxes. We work as an extension of your own team.
Discovery & audit
We review your current GAM setup, demand partners, sites and formats to understand where revenue is lost today.
Setup & integration
We configure AdX, SSP connections and (if relevant) a Prebid wrapper, working with your developers and ad ops team.
Go live & optimize
We monitor performance, adjust floors, test placements and experiment with formats to find sustainable uplifts – not short-term hacks.
Reporting & strategy
You get clear monthly updates on revenue, CPM, fill and opportunities, plus concrete recommendations for what to do next.
Markets we focus on
We specialise in emerging markets where inventory is strong, but AdTech maturity and access to demand often lag behind.
LATAM
Mexico, Colombia, Chile and neighbouring markets.
We help publishers:
- –structure inventory and formats for programmatic demand
- –connect to the right demand partners
- –translate Nordic / EU best practices into local realities
APAC
Indonesia, Malaysia, the Philippines and similar markets.
We help publishers:
- –build a stable baseline with GAM + AdX
- –implement header bidding where it actually makes sense
- –grow revenue without over-engineering the stack
We don't try to copy US or Western European playbooks directly. We adapt them to your connectivity, audience and commercial context.
The stack we work with
We're not married to one vendor. We design a stack that fits your traffic, team and ambitions.
Ad serving
Google Ad Manager, unified pricing rules, inventory architecture.
Demand & yield
Google AdX, direct SSP deals, private marketplaces and programmatic guaranteed.
Header bidding
Prebid wrapper strategy, adapter selection and timeout / performance tuning.
Data & reporting
Clean exports from GAM, simple dashboards for revenue, CPM, fill and viewability.
Formats & UX
Balancing high-impact units with user experience and long-term brand safety.
Who we are
MarketFlow is built by people who have lived inside both the publisher and AdTech side of the industry.
Andrés Valdivia Søvik
Co-founder, AdTech & Yield
Andrés has worked with programmatic, ad product and yield optimisation for Nordic broadcasters and publishers. Hands-on experience with Google Ad Manager, AdX, Prebid and data pipelines – from strategy decks all the way down to line-items and transfer files.
Arjuno Alistair Lewis
Co-founder, Product & Publisher Operations
Arjuno comes from the publisher side, working on ad formats, inventory, deals and day-to-day operations. Experienced in aligning sales, product and tech so new products actually ship and generate revenue.
Together we bring senior AdTech experience to publishers who don't want to build a 10-person in-house team to modernise their stack.
Let's talk about your inventory
Curious if MarketFlow is a fit for your sites? The easiest way to find out is a short, focused call.
Or contact us directly at contact@marketflowglobal.com